SEO is an ever-changing field. There are new strategies and policies by Google every month. However, they introduce new rules every year and on the basis of these rules, SEO experts from reputed digital marketing company predict what strategies will be more successful. Here are some most predicted SEO trends to see in 2019.
1. Intense Competition
With every passing day, we have new websites and new competitors in every business. The online marketing and SEO will have intense competition in the future. That means the bloggers and SEO experts will need to follow only effective and powerful strategies leaving the old and outdated ones behind. Survival of an online business will depend on the quality of SEO and online marketing, say SEO services in Sydney.
2. Quality Content Still Matters and Will Always Matter
Content is still the king when it comes to search engine optimization, advertising, guest posting, and online campaigns. But only quality content will matter and can be useful as per the SEO services in Sydney predictions. Time is gone when promotional content did well to the businesses. Now informative, engaging and interesting content with a call of action matters.
3. Mobile Indexing
In 2018 Google rolled out the strategy of mobile-first indexing. So you can expect 2019 to be a year of mobile-first indexing. This can be explained as follow. The websites that have better mobile-friendly websites and that facilitate mobile users will be indexed first when it comes to page, keyword and site rankings. So if you have only the desktop version of your site, it will be ignored by the search engines.
4. Video Optimization
Videos are considered best when it comes to content creation and attracting more traffic. People now make a lot of money from videos through YouTube. But in 2019, this will become more competitive. Only quality and original videos will be indexed and preferred by YouTube. According to a study, videos will make 70% of all online traffic by 2020. That means more people prefer video content than anything else.
5. User Data Protection
Protection of user data has become a very serious issue. In the recent past, we have seen a number of cases where users of social sites, banking sector, and other platforms lost their data or it was exposed to the will of users. People now want more security and companies focusing on user data protection will become more successful.
6. Influencer Marketing
There are a number of ways to promote businesses and products. But influencer marketing has always been a wonderful strategy and is now vital in the wake of social media. Customers have revealed in a study that 40-60% of them buy products or hire services after they see their favorite personality using a product. The recommendations of the influencer very much impact users’ shopping behavior. So you can invest in influencer marketing in 2019.
7. User Experience
User experience regarding devices, products, and websites have improved over the years. But still, many brands have a long way to achieve standards. If you really want to attract more customers, make more sales, generate more revenue-spend on user experience. Make user experience too comfortable and simple. You will be unbeatable if you are the art of a seamless user experience on your websites.